MINDSEt &

CULTURE

Today, the traditional boundaries that once defined “targeted marketing” no longer apply. Engaging multiple consumers based solely on race, age, geography, gender identity or socioeconomic status is really a thing of the past. Instead we specialize in connecting with consumers based on a shared mindset and culture. Our pursuit to better know and understand what motivates the different consumers is “always on”, and we use that knowledge to provide marketing solutions that connect effectively consumers' passion to their passion for the brand.

 

Services:

 

• Mindset and intercultural marketing

• Z generation marketing

• Hispânico, Afro-americano

• Urban marketing

• LGBTQ Marketing

• Qualitative research and insights

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